Egypt’s advertising industry is renowned for having produced some of the most absurd campaigns using humour to sell a product or a service. This is not news. Marketers have found humour to be an effective tactic for connecting with consumers. Whether by using talking animals or ridiculous scenarios, the sky is the limit when it comes to the creative minds being churned out of the country’s advertising industry. One of humour’s various advantages is increasing the chances for a video or advertisement to go viral. Not to mention that funny advertisements tend to encourage consumers to trust a brand more. Everyone needs a good laugh every now and again. To that end, here are five of the quirkiest advertisements to come out of Egypt over the years. Schweppes’ Secret (Serr Schweppes) Released in the 1980s, the “Schweppes’ Secret” campaign (Serr Schweppes) — aiming to promote the soft drink — featured actor Hassan Abdin in an array of ludicrous scenarios that one would not likely find themselves in in real life. https://www.youtube.com/watch?v=tWLa1nhHfDU One of the scenarios for the campaign saw the Egyptian actor attempt to make a sentry from the Queen’s…
From Spooky to Ludicrous: 5 of the Quirkiest Advertisements to Come out of Egypt
August 9, 2023
