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Beyond Desert Sands: An Artistic Journey Through Arab Culture

September 8, 2024
Credit: Alessandro Sala

There are homes that we inhabit, homes that we yearn for, and homes that we craft in moments of peace and belonging. Yet, for an artist, there is a singular, tangible homeland: that of stories. In the creative process, artists live through stories, drawing from memories of the past, present, and future. Even as ancient landscapes and traditions fade, storytelling can revive them. The self is not a fixed entity, but a vessel through which greater expressions, such as emotions or spiritual states, flow. For Moroccan artist Mohammed El Hajoui, this vessel is an umbilical cord connecting him to the memories of his roots and origins. For him, art is not merely a static portrait on a wall; it is a journey that transports us into his own realm of stories, where time ceases to exist and past and present intertwine. Through his 3D installations, which blur the boundaries between art and space, he brings to life the lost poetry and beauty of Arab indigenous ways of life. With a BA degree in graphic design and art direction from the esteemed NABA in Milan, El Hajoui has used art as…


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