Eight-year-old Egyptian Salma El Nady landed in the top ten competitors of IKEA’s global “good cause campaign,” in which 55,000 children participated by drawing designs of their dream toy. IKEA launched the drawing campaign in collaboration with UNICEF to encourage children from around the world to design their dream toy, help turn those designs into actual toys, and sell them in global stores under the motto “Children’s right to play.” Salma, who claims that she hopes to one day become an interior designer, won the competition with a drawing of a little yellow bird, inspired by her love for ducks. Salma’s proud mother, Amany, seeks not only to develop her daughter’s talent through drawing lessons and tutoring from talented artists, but also urges her to apply social responsibility: She explained to her daughter that money should go to good causes and that she should always share what she doesn’t need with those who are less fortunate than her. “Salma has always participated in drawing competitions and I have noticed her talent long ago when she was 4 years old when she came from a school trip from a local circus…
Young Egyptian Girl Wins IKEA’s Global ‘Good Cause’ Drawing Campaign
March 15, 2016
