Dove, the personal care brand, has been accused of racism after it had posted a 3-second video clip on the US Facebook page of a black woman turning into a white woman after using Dove body lotion. In an attempt to save the day, the brand apologized promptly following a backlash over the clip. Dove admitted that it had “missed the mark” even though several viewed the ad as neutral and not racist as it featured several other women. Recently, advertising campaigns have been sprinkled with a touch of activism, be it women empowerment, implicitly supporting social causes, supporting refugees, and portraying minorities. Several brands joined the trend. Starbucks, for example, supported refugees by vowing to hire some 10,000 refugees. The move was announced by Chairman and CEO Howard Schultz in January in response to the travel ban decision that was imposed by the US President Donald Trump. Similarly, Always, for feminine products, upgraded its advertising campaigns from ordinary menstruation pads to #LikeAGirl, in which it promoted the strength of women and raising a rather salient question, “when did doing something like a girl become an insult?”, in what is deemed as one of…
