Women in Egypt face several obstacles and stereotypes in order to reach top seniority positions and management roles as their efforts are usually undermined and roles are overlooked. The stereotype of being a female manager in Egypt is expected to take a sizeable time span to erode. However, Norshek and Nabil –Egyptian couple and business owners– altered the misconception of the incapability of women to function at high levels in a leading position. Norshek and Nabil have multiple businesses including a health and fitness platform called “Jumpsuite”, a platform based in the United States (US), as well as a cosmetics brand called “Norshek’s”, along with other businesses. Norshek and Nabil are not your regular example of an Egyptian couple; Norshek, Nabil’s wife, is his manager and the business owner. Besides setting an example of what equality can lead up to and achieve, Egyptian Streets spoke to Norshek and Nabil on the sidelines of the ‘She Can 2018’ event to know more about how this lifestyle fits in Egypt, with all the stereotypes that surround them. Norshek told Egyptian Streets that she wouldn’t have been able to be in a relationship…
Norshek and Nabil: When Gender Equality Creates Successful Business Models
March 11, 2018
