In the heart of Downtown Cairo is a small art gallery Cairopolitan that creates products inspired by the city’s pop culture. The project was founded by artist Ahmed Hefnawy and has been in the works since 2006. In early July of this year, the gallery opened its door tickling the brains of many Cairene with intriguing illustrations -turned – products inspired by every day things that brand the city. The products are handmade using local material. The city of Cairo, known for its busy streets and sleepless nights, is home for 18 million people. It is a hub for cross-cultures around the region thanks to its geographical location. This city embodies a distinct pop culture that resonates with anyone who has lived and continues to live here and becomes part of every Cairenes identity. Hefnawy decided to turns pop culture into commercial art to highlight the shared identity amongst all the resident’s of the city regardless of their nationality, background, and class. In an interview with Daily News Egypt, Hefnawy said “In Egypt’s commercial market, the souvenirs are all inspired by the Pharonic era, so we took inspiration from daily…
Cairopolitan Transforms Cairo’s Pop Culture Into Commercial Products
September 30, 2018
