Egypt’s National Council for Women (NCW) launched a media awareness campaign with the slogan “Your Life Is Made of Stations, Don’t Let One Stop You” in a bid to inspire women to pursue their dreams and tackle struggles specific to women. The campaign, which launched a week ago and which will be on-going for three months, saw the implementation of motivational posters and fact boxes across Cairo’s most popular metro stations such as Attaba, Cairo University, Abbaseya and Ramses. It is being carried out in cooperation with the United Nations Populations Fund. Not only does the campaign have for aim to inspire women to pursue their dreams, but it also addresses combating sexual harassment, supporting strategies against violence against women and inspiring Egypt’s male population to provide assistance. Dr. Maya Morsi, head of the NCW, said in an official press statement that the campaigned aimed at women and men in all age groups. Established within the framework of the “National Strategy for the Empowerment of Egyptian Women 2030”, the campaign seeks to encourage women to achieve their dreams and make informed decisions. One of its focus points is to raise…
‘Don’t Let a Station Stop You’ Subway Campaign to Inspire Women to Follow Dreams
November 18, 2018
