For the most part, Egyptian households rely extensively on external help when it comes to housecleaning and chores. This is sparked by not only a lack of time to do one’s own cleaning but a wide discrepancy in education which has left household management as ‘responsibility’ of women. Moreover, navigating the informal sector for finding and hiring help is a tricky ordeal, often leading to insecurity, inconsistency and overall dissatisfaction. This is where Jinni Services, a cleaning company providing residential and commercial cleaning services, comes in. Founded by Mostafa Ghannam and Alaa Shams, a married couple, the service aims to provide a premium, clean and efficient service to clients as well as ensuring the rights and work conditions of the housekeepers. HOW DID IT COME ABOUT? Jinni’s story started in December 2016, when Ghannam and Shams were moving houses yet were unable to find assistance in the post-move cleaning or the daily cleaning responsibilities. This was further acerbated by long series of disappointments were the couple felt like they had to sacrifice either quality, trustworthiness, punctuality or lack of commitment just to ensure that their home would be clean. Realizing this…
Need Hassle-Free, Trustworthy Cleaning? Summon Egypt’s ‘Jinni’
February 22, 2019
