When a business opens a new branch elsewhere in the same city, that is usually a sign of its popularity and success. In a constantly growing city like Cairo, the boundaries of which keep expanding to include newer developments and larger outskirts, central neighborhoods such as Downtown and Garden City are no longer the sole hubs of attraction – at least not to the extent they used to be. At the same time, this outward growth offers the possibility for well-established ventures in these districts to extend their presence and visibility – thus attracting a new clientele – beyond the confines of the bustling city center with its many historic buildings and architectural gems, while maintaining the same spirit and target audience. Room Art Space is the perfect example of such a recent decision to venture out into new territory – more precisely, shopping mall territory – in many ways a reflection of Cairo’s development more generally, and of the times we are living in. The popular space launched its new branch just recently on 23 May 2019 in New Cairo’s ‘The Spot Mall’, where it hopes to attract…
