Travel

Egypt takes over New York City

Egypt takes over New York City

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A newly launched travel campaign in the Big Apple has seen Egypt’s Pyramids take over the streets of New York City.

From Times Square to buses and the subway, large advertisements declaring “The New Egypt,” and “Peace, Prosperity and Growth” feature prominently across the city.

The campaign appears to coincide with Egyptian President Abdel Fattah Al-Sisi’s visit to the United Nations to attend the 69th Session of the General Assembly.

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Egypt’s turbulent political and economic atmosphere has shaken its tourism industry, with travellers shying away from the country which holds one third of the world’s known monuments.

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Credit: Nader Saroufeem

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Over the past three years, Egypt’s tourism revenue has plummeted to a mere five percent of what it was prior to the January 25 revolution in 2011. This has not only impacted the government, but also the four million tourism workers and their families who rely on tourists to make a living.

Egypt’s Ministry of Tourism recently launched campaigns aimed at improving the image of Egypt and attracting tourists back to the country.

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  • Shelia Owens

    Egypt needs to correct it’s economy. Money is what helps America take care of their needs. As long as Egypt is in caos the economy will fluctuate. Think positive about peace. But always remember to protect our country.

  • Ashraf

    تحيا_مصر
    I am so proud to be Egyptian

    • bob

      THE …GOD… OF THE JEWS AND THE CHRISTIANS SAYS TROUBLES ARE COMING TO EGYPT SAYS WAR IS COMING THE NILE WILL DRY UP ALLTHE PEOPLE WILL LEAVE EGYPT FOR 40 YEARS LEAVING NAKED AND BAREFOOT

  • Yasmin

    What a joke, plastering some propaganda all over NYC doesn’t change the reality of whats happening in the country & the poverty, destruction and corruption growing by the day. Instead of spending millions on ads like this maybe they should actually invest it in trying to fix the damn country.

    • Ahmed

      Agree with you a 100%

    • MO

      You need to pay money like that to get more money to the country, either throught tourism or Investment.. that is the only thing we were missing… marketing egypt or as u called it “propaganda” to the world.. no wonder why we will never go anywhere if all people think like u 🙂

    • michael

      this is no propaganda , but marketing , wake up people

  • Aida Motassem

    I am so proud to be an Egyptian. Thank you Sisi.

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