Travel

Egypt takes over New York City

Egypt takes over New York City

nyc3

A newly launched travel campaign in the Big Apple has seen Egypt’s Pyramids take over the streets of New York City.

From Times Square to buses and the subway, large advertisements declaring “The New Egypt,” and “Peace, Prosperity and Growth” feature prominently across the city.

The campaign appears to coincide with Egyptian President Abdel Fattah Al-Sisi’s visit to the United Nations to attend the 69th Session of the General Assembly.

nyc2

nyc1

Egypt’s turbulent political and economic atmosphere has shaken its tourism industry, with travellers shying away from the country which holds one third of the world’s known monuments.

newegy
Credit: Nader Saroufeem

newegy2

Over the past three years, Egypt’s tourism revenue has plummeted to a mere five percent of what it was prior to the January 25 revolution in 2011. This has not only impacted the government, but also the four million tourism workers and their families who rely on tourists to make a living.

Egypt’s Ministry of Tourism recently launched campaigns aimed at improving the image of Egypt and attracting tourists back to the country.

A Message From the People of Egypt's South Sinai
Shattering perceptions of danger in Egypt's Sinai

Subscribe to our newsletter


More in Travel

Netflix’s ‘Farha’ is an Honest Depiction of the Nakba and Palestinian History

Farah Rafik10 December 2022

Community Makers – People & Places Collaborate with Campbell Gray Hospitality at The Med

Mona Abdou8 December 2022

7 Must-Visit Winter Destinations in Egypt

Shereif Barakat27 October 2022

Without a Visa or Upon Arrival: Top Destinations Egyptians Can Travel to

Marina Makary27 October 2022

Is Egypt Set Out to Become a Global Yacht Tourism Destination?

Farah Rafik15 October 2022

Ratios Bakery: Where Dreams Crumb True

Farah Rafik13 October 2022

Hulu’s Third Season of ‘Ramy’ is Brutally Honest and Authentically Spiritual

Farah Rafik12 October 2022

How Powerful is the Egyptian Passport?

Shereif Barakat2 October 2022