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Egypt takes over New York City

September 23, 2014

A newly launched travel campaign in the Big Apple has seen Egypt’s Pyramids take over the streets of New York City.

From Times Square to buses and the subway, large advertisements declaring “The New Egypt,” and “Peace, Prosperity and Growth” feature prominently across the city.

The campaign appears to coincide with Egyptian President Abdel Fattah Al-Sisi’s visit to the United Nations to attend the 69th Session of the General Assembly.



Egypt’s turbulent political and economic atmosphere has shaken its tourism industry, with travellers shying away from the country which holds one third of the world’s known monuments.


Over the past three years, Egypt’s tourism revenue has plummeted to a mere five percent of what it was prior to the January 25 revolution in 2011. This has not only impacted the government, but also the four million tourism workers and their families who rely on tourists to make a living.

Egypt’s Ministry of Tourism recently launched campaigns aimed at improving the image of Egypt and attracting tourists back to the country.

Comments (22)

  1. Yasmin says:

    What a joke, plastering some propaganda all over NYC doesn’t change the reality of whats happening in the country & the poverty, destruction and corruption growing by the day. Instead of spending millions on ads like this maybe they should actually invest it in trying to fix the damn country.

    1. Ahmed says:

      Agree with you a 100%

    2. MO says:

      You need to pay money like that to get more money to the country, either throught tourism or Investment.. that is the only thing we were missing… marketing egypt or as u called it “propaganda” to the world.. no wonder why we will never go anywhere if all people think like u 🙂

    3. michael says:

      this is no propaganda , but marketing , wake up people

  2. Aida Motassem says:

    I am so proud to be an Egyptian. Thank you Sisi.