Travel

Egypt takes over New York City

Egypt takes over New York City

nyc3

A newly launched travel campaign in the Big Apple has seen Egypt’s Pyramids take over the streets of New York City.

From Times Square to buses and the subway, large advertisements declaring “The New Egypt,” and “Peace, Prosperity and Growth” feature prominently across the city.

The campaign appears to coincide with Egyptian President Abdel Fattah Al-Sisi’s visit to the United Nations to attend the 69th Session of the General Assembly.

nyc2

nyc1

Egypt’s turbulent political and economic atmosphere has shaken its tourism industry, with travellers shying away from the country which holds one third of the world’s known monuments.

newegy
Credit: Nader Saroufeem

newegy2

Over the past three years, Egypt’s tourism revenue has plummeted to a mere five percent of what it was prior to the January 25 revolution in 2011. This has not only impacted the government, but also the four million tourism workers and their families who rely on tourists to make a living.

Egypt’s Ministry of Tourism recently launched campaigns aimed at improving the image of Egypt and attracting tourists back to the country.

A Message From the People of Egypt's South Sinai
Shattering perceptions of danger in Egypt's Sinai

Subscribe to our newsletter


Travel

More in Travel

Islam Meets Ancient Egypt: The Mosque Located Inside Luxor’s Iconic Temple

Sara AhmedJanuary 27, 2020

‘Let’s Talk’ Review: an Intimate Conversation Around One Family’s Female Lineage

Mary AravanisJanuary 24, 2020

Dubai: The Closest Depiction of Traveling to the Future

Mary AravanisJanuary 10, 2020

Quseir Hotel: A Creative Retreat With Stunning Views of Egypt’s Red Sea

Egyptian StreetsJanuary 7, 2020

Traveling to the UAE? Visit Al Ain, Not Dubai

Egyptian StreetsJanuary 6, 2020

Ukraine, the Mysterious Gem of Eastern Europe

Daniel DiMarzioDecember 26, 2019

Moonlight by the Mountains: Enchanting Sinai

Sarah en-NaggarNovember 8, 2019

Eminönü: Getting a Rare Glimpse into Old Istanbul

Michael GoodyearNovember 1, 2019