These days, we are regularly bombarded with ‘Follow my new page’, ‘Like’ and ‘Share’ messages all over our various social media platforms. With a rise in digital use over the past few decades, came a rise in start-ups, self-made and home-businesses and general entrepreneurship. In fact, according to a Global Report on Entrepreneurship in Egypt published by The American University in Cairo (AUC), more than 73 percent of Egyptians find entrepreneurship to be a favorable career choice. Egypt was also ranked the fastest growing start-up ecosystem in the Middle East and North Africa (MENA) and the second largest after UAE, according to a report published by start-up platform MAGNiTT in 2018. Living in Egypt today, proof of this rapid rise in entrepreneurial culture is simply evident in the booming air of self-made start-ups and businesses that have become our daily reality every time we pick up our phones or open our computers. I have personally come across various new start-ups or small niche businesses that friends or friends of friends have decided to create and venture into, in just the past few couple of months – let alone years… from fashion…
How Social Media is a Double-Edged Sword When it Comes to Start-Ups and Small Businesses
February 27, 2020
