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How Social Media is a Double-Edged Sword When it Comes to Start-Ups and Small Businesses

February 27, 2020
Image courtesy of Pexels

These days, we are regularly bombarded with ‘Follow my new page’, ‘Like’ and ‘Share’ messages all over our various social media platforms. With a rise in digital use over the past few decades, came a rise in start-ups, self-made and home-businesses and general entrepreneurship.  In fact, according to a Global Report on Entrepreneurship in Egypt published by The American University in Cairo (AUC), more than 73 percent of Egyptians find entrepreneurship to be a favorable career choice. Egypt was also ranked the fastest growing start-up ecosystem in the Middle East and North Africa (MENA) and the second largest after UAE, according to a report published by start-up platform MAGNiTT in 2018.  Living in Egypt today, proof of this rapid rise in entrepreneurial culture is simply evident in the booming air of self-made start-ups and businesses that have become our daily reality every time we pick up our phones or open our computers.  I have personally come across various new start-ups or small niche businesses that friends or friends of friends have decided to create and venture into, in just the past few couple of months – let alone years… from fashion…

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