“We wanted to develop a fun version of shawarma,” Dina Hosny explains. Hosny, a private chef who worked as a consultant for several developments and projects, is the concept developer at El Shishiny for Projects and Development, a company that recently launched contemporary shawarma food truck Laffa. Laffa was launched this summer in cooperation with Jekeen Egypt, which imports fully-equipped food trucks tailored to its clients’ needs. The eye-catching green and yellow truck has been garnering more and more attention at its current location in Bianchi Resort in the North Coast. “We wanted to create a concept that is untapped in the market,” Hosny explains. She adds: “Shawarma is a popular food and it’s familiar to most people, but no one has changed it so far; we wanted to offer it with a twist.” Laffa’s contemporary shawarma can be served in a bowl or a wrap made with Saj bread or the truck’s famous freshly-made Taboon bread, which is a thicker, cone-shaped version of traditional Saj bread. The wraps and bowls all include a mouthwatering variety of add-ons that highlight the ‘twist’ added to this traditional Middle Eastern dish, including…
