An advertisement by French automobile brand Citroen has attracted criticism for its apparent promotion of sexual harassment in Egypt. The advertisement, released by Citroen Egypt in the first week of December, has become the subject of social media debate after being reshared by women’s rights activists in Egypt who say the advertisement promotes sexual harassment. In the advertisement for Citroen C4, superstar Amr Diab is shown driving the vehicle before coming to a stop for a woman to cross the road. As she crosses the road, Diab glances at her then taps the front windscreen. That action results in a photograph being taken and sent directly to Diab’s phone. In the following scenes of the advertisement, the woman is then seen going out on a date with Diab. After first being reshared by Twitter user KilljoyKaat, the advertisement sparked a debate on social media regarding whether it promotes sexual harassment. Women’s rights activists say the advertisement is yet another example of businesses promoting a culture of sexual harassment in Egypt. Posting on Twitter and Instagram, actor Rosaline Elbay said “this [the ad] is sexual harassment”. Another activist, Sabah Khodir, said…
Citroen Ad Slammed in Egypt for ‘Promoting Sexual Harassment’
December 29, 2021
