“Children’s drawings are beautiful. These drawings are more than just a hobby for children, they are a form of expression. Some children reveal their emotions through their drawings; they have deeper meanings than just simple drawings,” says Aya Essam, Founder of Memoriiva. A graduate of Applied Arts from the October 6 University, Essam stumbled upon multiple jobs until she found her true calling with the ones she loves most: children. View this post on Instagram A post shared by Memoriiva (@memoriiva) Launched in November 2021, Memoriiva sells keychains, necklaces, bracelets, earrings, cufflinks, bookmarks, all customized with children’s drawing or handwriting. Under the slogan “A memory that shines your life”, Memoriiva, derived from ‘memories’, turns children’s artwork into special gifts. View this post on Instagram A post shared by Memoriiva (@memoriiva) “I realized that I’m going to feel the happiest if I combine the three things I love the most in my life: children, family, and drawing,” Essam tells Egyptian Streets. The 33-year-old explains that her products bring “good vibes” to the parents on a tough, stressful day, and to the children when they see that their…
Memoriiva: The Egyptian Brand Turning Children’s Artwork Into Magic
March 13, 2022
