Riot Games, a global giant in video game development, has taken a significant step to deepen its roots in the Middle East and Africa (MEA) region through a strategic partnership with Gamers Lounge. This collaboration is expected to significantly enhance the gaming and esports landscape across Arab and African countries, bringing culturally relevant content and events to an increasingly engaged audience. In this newly-formed partnership, Gamers Lounge has been appointed as the creative arm for Riot Games in the MEA region. The UAE-based company, known for its deep understanding of local gaming communities, will spearhead content creation, graphic design, and video production for Riot Games’ top titles, including League of Legends, Valorant, and Wild Rift. Since the start of the partnership, Gamers Lounge has worked on several successful campaigns, including the launch of the Middle East server for League of Legends—a long-awaited development for players in the region—and a Ramadan campaign for Wild Rift that featured the beloved in-game character Poro in culturally resonant settings. “Our collaboration with Riot Games is about more than just content creation. It’s about making sure the gaming community in the MEA region knows they’re…
Empowering Arab and African Gamers: Riot Games Partners with Gamers Lounge
September 3, 2024
