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#brands egypt

Egyptian Twitter spiraled into controversy when content creator Ouda launched his original brand of hoodies, Oudies. What started as a whimsical challenge quickly escalated into heated arguments about class disparity – a historically contentious topic in Egypt, made more so by rising inflation. The events leading up to the online debate began in December, when the influencer posted a series of TikTok interviews with local business owners, inviting viewers to answer the question: “Are local brands overpriced?” Coupled with price…