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The Ramadan season comes bearing warmth, peace, and felicity. Over family iftar gatherings and late night suhoors, Egyptians gather around discussing the unending flow of mosalsalat (TV series) that air in Ramadan—interrupted only through small, though frequent, commercial breaks. During Ramadan, commercials are almost as important as the mosalsalat. Over the past years, commercials and adverts have shone in high-budgets, all-star actors, and catchy songs. Yet, beyond the sometimes extravagant sets and often monotonous songs, some Ramadan commercials in the…