#commercials
Egyptian Ramadan adverts are often just as important as the mosalsalat (TV shows) — largely produced in the form of catchy jingles and songs. In Ramadan, the unending flow of mosalsalat is interrupted only by small, though frequent, commercial breaks. By the end of the month, most Egyptians will sing along to the songs, and the more memorable jingles are forever etched into the hearts and minds of people for years onwards. Over the past years, adverts have shown in…
