#consumption
Egypt's Ministry of Electricity has launched a three-year advertising campaign to encourage citizens to reduce their energy consumption to face the country's recent energy crisis. The campaign includes television and radio advertisements, as well as outdoor billboards, calling on citizens to do their part in solving Egypt's energy troubles. A one-minute TV ad points to recent government efforts, including updating the electricity grid and distributing LED light-bulbs, and claims that there could be enough energy to cover everyone's needs and…
