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#decluttering

A group of five undergraduate students studying Communications and Media Arts at the American University in Cairo (AUC) launched a social media campaign called 'B-Basata' to shed light on Egypt's hoarding culture and overconsumption. The idea dawned upon the quintet, Nour ElBastawisy, Nada Mohamed, Engy Mohamed, Thilleli Ghezzaz and Reem Hassan, when they were assigned to tackle a social problem in Egypt for their graduation project campaign. While discussing the difficulties and expenses that go into marriage, the prevalence of…