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#egyptian makeup brands

It is often said that beauty is in the eye of the beholder, but in the 21st century, where beauty is blasted from mobile screens and billboards and beauty standards are being redefined on a weekly basis, it is easy to forget where beauty emanates and understand it beyond mere aesthetics. In Egypt, where economic hardship and a depleted currency are making imported beauty products inaccessible to many, local entrepreneurs and beauty gurus are stepping in to fill the void…