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#el hekeya

When Egyptian talk show host Yasmine Ezz dedicated an entire monologue to remind her female viewers that wives’ primary purpose is to always comfort and support their husbands, it sparked a nationwide social media debate on gender roles and patriarchal tropes. Whether viewers agreed, disagreed, or mocked the segment, it was evident that talk show hosts’ opinions generated online traffic and stir debates. Studies that delve deeper into societal talk show viewing indicate that the discourse that comes out of…