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The fourth episode of the International Finance Corporation‘s series ‘#IFCinConversation’ features the co-founder and CEO of MaxAb, Belal El-Megharbel. MaxAb, Egypt's leading 'retailer super app', is a B2B e-commerce platform in the form of a wholesale food and grocery ordering application. While the COVID-19 pandemic saw many digital grocers rise to the opportunity of delivering goods to their customers' doorstep, MaxAb acted as a pioneer of such digitization long before the pandemic hit. MaxAb aims to increase the revenue of…