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#HEPCA

A group of 11 students majoring in Integrated Marketing and Communications (IMC) at the American University in Cairo (AUC) have set out to raise public awareness and support for the conservation of marine wildlife in the Red Sea as part of their graduation project. Khat Ahmar, means literally “red line”, is the first social awareness campaign of its kind in Egypt. It is sponsored by Hurghada Environmental Protection and Conservation Association (HEPCA) a wildlife conservation NGO. According to Farida Hetta, one of…