A group of 11 students majoring in Integrated Marketing and Communications (IMC) at the American University in Cairo (AUC) have set out to raise public awareness and support for the conservation of marine wildlife in the Red Sea as part of their graduation project. Khat Ahmar, means literally “red line”, is the first social awareness campaign of its kind in Egypt. It is sponsored by Hurghada Environmental Protection and Conservation Association (HEPCA) a wildlife conservation NGO. According to Farida Hetta, one of the students behind the campaign, Khat Ahmar has two main objectives. It aims at informing and educating Egyptians about the risks posed to the Red Sea and, consequently, to incite behavioral change. Hetta explains the main aims behind the campaign and further elaborates on their mission. “We aim to educate the general public about the negative impact of polluting the Red Sea, and why it is beneficial and important to make sure we keep the sea and the environment surrounding it clean. We will do so by relating to prominent issues such as the impact of pollution on marine life and ultimately tourism. We also plan to encourage people to help…
Khat Ahmar: Awareness Campaign Aims at Preserving Marine Life in Red Sea
May 28, 2017
