#hisham zaazou
Egypt's Ministry of Tourism has officially launched the #ThisIsEgypt campaign at a press conference at the newly reopened Nile Ritz Carlton in downtown Cairo. A video released in conjunction with the event has since gone viral in Egypt. The video, which shows different areas of Egypt that tourists can visit, was produced by global marketing and advertising agency J. Walter Thompson (JWT) and is part of a $US 66 million contract that Egypt signed with the firm. At the end…