#Impact BBDO
A UN Women campaign released on 2015’s Egyptian Mother’s Day (March 21) calling people to ‘Give Mom Back Her Name’ has won the first Glass Lion award at the Cannes Lion International Festival of Creativity on Monday. The Glass Lion, established this year, recognizes work that highlights issues of gender inequality or prejudice and attempts to shift views towards a more equal attitude. All proceeds from the entry fees were put into a program encouraging the establishment of a more…
