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#mcdonalds

Years ago, the Green Dot, a simple green circle framed by two arrows, emerged as the first ever visible symbol of a company's ethical and environmental transparency. The symbol embodied a profound shift in consumer-company relations. Before the Green Dot, the relationship was one-sided—companies produced, consumers consumed, and waste accumulated. Then, in the 1990s, the Green Dot mandated companies to recycle their packaging, engaging them in the product's lifecycle. Similarly, post the Gaza war, Starbucks Egypt adopted a new symbol…