Buzz

Coke, McDonald’s Call for FIFA President Joseph Blatter’s Immediate Resignation

Coke, McDonald’s Call for FIFA President Joseph Blatter’s Immediate Resignation

PHOTO: Ruben Sprich/Reuters
PHOTO: Ruben Sprich/Reuters

Major FIFA sponsors issued coordinated statements calling for Joseph Blatter to resign immediately as FIFA’s president due to his involvement in a major bribery and corruption scandal.

Coca-Cola Co. first issued a statement on Friday calling for Blatter’s resignation, saying his departure from soccer’s governing body would allow for the beginning of a “credible and sustainable reform process.” Other long-time FIFA sponsors, McDonald’s Corp., Visa Inc. and Anheuser-Busch InBev quickly followed suit with similarly worded statements.

The push for change came after Swiss prosecutors announced last week they were opening a criminal investigation into 79-year-old Blatter, a Swiss national, over corruption and bribery allegations.

The scandal began in May, when the US Department of Justice indicted 14 current and former FIFA officials of corruption and money laundering schemes dating back 20 years.

Blatter, who has led FIFA since 1998, denied any wrongdoing and refused to resign, saying he will only step down in February, when elections for a new president are set to take place. Blatter’s US attorney also said Blatter leaving office would not be in FIFA’s best interest.

There has been speculation over the possibility of FIFA forcing Blatter to resign due to the important role these sponsors play in securing revenue for FIFA. According to Bloomberg, FIFA sees revenues of more than $5 billion from the World Cup tournament, which occurs once every four years. Around 30 percent of these earnings are from marketing sales with major companies such as Coca Cola and McDonald’s – both of which have joined the push for change in FIFA’s dealings.

FIFA has been the subject of a three-year FBI investigation initially sparked by Russia and Qatar being chosen to host the 2018 and 2022 World Cups, respectively. The investigation was widened to include FIFA’s dealings in the past two decades, during which officials allegedly accepted bribes from several countries bidding to host the World Cup.

Activists Plan Protest Against Sisi's Anticipated Visit to UK
Six Months of Saudi-Led Airstrikes Leave Over 500 Yemeni Children Dead: UNICEF

Subscribe to our newsletter


Buzz

More in Buzz

Defying Gravity and Social Norms: 4 of Egypt’s Women Climbers

Farah Rafik3 October 2022

How Powerful is the Egyptian Passport?

Shereif Barakat2 October 2022

Review: Can Bouchée Conquer Korba’s Food Scene?

Shereif Barakat1 October 2022

In Vogue: The Revival of Arab Women’s 90s Lip Liner Look

Mirna Abdulaal30 September 2022

These 4 Laws in Egypt Must Change: Activists

Shereif Barakat26 September 2022

Egypt Sets Sights on Hosting 2036 Olympics

Shereif Barakat25 September 2022

Never Show Up Emtpy-Handed: What To Bring to an Egyptian Dinner Party

Amina Zaineldine25 September 2022

Good vs. Evil: Are There Two North Coasts in Egypt?

Amina Zaineldine24 September 2022