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#plus what’s changed since 2023 and what to watch next Egypt

If your go-to shampoo or phone model disappeared in late 2023 and again through 2024–2025, you are not alone. The pattern boils down to three things: a two-year squeeze on foreign currency (FX) used to pay for imports, rules that stop non-compliant suppliers at the border, and some retailers cutting their footprint. Conditions improved in 2025 after the pound was floated (the rate allowed to be set by the market), but availability is still uneven. From 2022 into early 2024,…