#Pop-Up Venue
From galleries to exhibition spaces, Cairo is full of diverse venues dedicated to showcasing not only the beauty of art, but furthermore the beauty of storytelling which exposes the journeys leading the various elements to fall into place, giving birth to art. Not so distant from visual art is the art of branding and the journeys they take until they come to life. However, the art of weaving ideas has for long been reduced to billboards and advertising spaces, denying many…