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#social impact

“The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings,” said Masanobu Fukuoka, the Japanese philosopher and farmer. For Egyptian potato farmers, this could not be any more true . For the past year, PepsiCo Egypt has been working to empower Egyptian farmers by supporting them through training programs aimed at providing them with stronger technical know-how and other skills to improve efficiency and productivity. Launched through the collaborative effort of…