#Social Stigma
“You’re like a Sunsilk advert” is a common jab among Egyptian youth, a way to call someone artificial without the heady confrontation to follow. It’s a nod to decades of Eurocentric beauty standards, of heat-straightened hair and loathing curls. Egyptians have tangoed with the risk of keeping their hair curly, only to be deemed disheveled and irresponsible by those closest to them. “‘You look like you just came out of a sewer’” is a comment Mohamed Tonsy recalled receiving, upon…
