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#sohaila salem

There is nothing as magical as a summer escape to the beach in Egypt. But for some women, the question of what to wear is one that is not always easy to answer. “I don’t like to go swimming,” Sohaila Salem would often hear women around her saying, but she read the subtext: women looking for modest swimwear with inclusive sizing were struggling to find the right product for them in the market. Seeing this as an opportunity, Sohaila developed…