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HYDRO: Discover This Working Mother’s Twist on Modest Swimwear in Egypt

March 21, 2023

There is nothing as magical as a summer escape to the beach in Egypt. But for some women, the question of what to wear is one that is not always easy to answer. “I don’t like to go swimming,” Sohaila Salem would often hear women around her saying, but she read the subtext: women looking for modest swimwear with inclusive sizing were struggling to find the right product for them in the market. Seeing this as an opportunity, Sohaila developed the idea for Hydro Swimwear, an Egyptian brand that caters to this exact need. Sohaila, a resident of Mountain View ERK, is this week’s guest on ‘Empowering Success’, Mountain View’s initiative highlighting entrepreneurs from its community and the stories of their inspiring journeys. In Egypt, modest swimwear is often associated with heavy fabrics and clunky design, so it took the people around Sohaila some time to appreciate her idea. But once her first collection was launched – and scores of women reached out to tell her they had never felt more comfortable and confident in swimwear before – there was a complete shift. Succeeding in her first priority of creating…

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