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Kellogg’s acquired Egypt's largest cereal company, Mass Food Group, for $US50 million on Monday. “As the number one cereal company in Egypt, Mass Food Group is an excellent strategic fit for Kellogg,” said Chris Hood, President of Kellogg’s Europe, in a press release. “The combination of Mass Food Group’s manufacturing capabilities, established local brands, and sales and distribution infrastructure, coupled with Kellogg’s product innovation, international sales knowledge, iconic brands and marketing expertise, will help unlock the growth potential of the…
