#women
Brand trips are no longer exclusively the territory of global giants like Dior or Revolve. In Egypt, local labels are starting to embrace the trend of brand trips, blending fashion with travel, and transforming product launches into curated experiences that sell both local products and a lifestyle. The marketing method, brand trips, has become a global staple of influencer culture, from the American cosmetics company, Tarte, flying influencers to Bora Bora, to Revolve, a premium lifestyle clothing brand, turning Coachella…
