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As Egyptians continue to flock to shopping centers across the country, others across the world have been shopping from the comfort of their homes, without having to deal with crying children, incessantly loud music or security guards checking shopping bags. Yet, online shopping website Edfa3ly.com (Arabic for ‘to pay’) hopes to drive a cultural change towards online shopping in Egypt. “Our mission is to help shoppers and businesses alike to shop without borders,” explains Mohamed Attya, the founder and CEO…
