One of this year’s most applauded Ramadan television advertisements, Juhayana’s ‘El-Dondoo,’ has been banned in Egypt by the Consumer Protection Authority along with three others for disrespecting public morals, customs, and traditions and for using children. The advertisements by Juhayna, Al-Ahram Beverages Company, Cottonil, and Dice were seen as breaching public morality and promoting harassment. In statements to Aswat Masriya, the head of the Consumer Protection Authority said the Juhayna advertisement, which includes babies talking about missing the ‘Dondoo’ (a made up word for breast-feeding), was banned as it includes sexual overtones, uses children, and makes the false claim that the company’s milk is better than a mother’s milk. The advertisement features one baby crying over ‘El-Dondoo,’ with another baby telling him that needs to quit ‘El-Dondoo’ and grow up. The advertisement ends with a voice-over that declares, “Juhayna milk is number one in Egypt, after El-Dondoo of course.” It remains unclear whether Juhayana’s other advertisements, which also depict talking babies, were banned. Juhayna’s advertisements were praised on social media for being witty and innovative. Meanwhile, the other three advertisements were banned for including sexually suggestive language, endangering the lives of children at risk, and for encouraging and…
