Egypt’s tourism ministry has decided to launch a tourism campaign in Rome next month in an effort to attract Italian visitors back to Egypt, privately-owned Al-Shorouk reported. According to a press release from the ministry, there are “positive indicators” regarding the potential tourism market in Italy in comparison to past months. The ministry also said that it will be directing its efforts to increasing flights between the two countries, in tandem with a campaign to promote various destinations in Egypt, including South Sinai, Luxor and Aswan. Last month, Egypt’s ambassador to Italy Amr Helmy said that Italy had agreed to operate 11 direct flights from a number of Italian cities – including Naples, Palermo and Pisa – and Egypt’s Red Sea resort town of Sharm El Sheikh. Sharm El Sheikh has suffered from a sharp drop in tourist visits over the past year after a Russian passenger plane was downed, killing all 224 people onboard. A number of countries, including the United Kingdom and Russia, banned all flights to the resort town following the plane crash over security concerns. The ministry’s decision to launch the campaign comes days after Italy’s…
