A new documentary film, The Campaign, narrates the story of the anti-harassment initiative Harassmap combating the growing epidemic of sexual harassment in Egypt. The Campaign follows the efforts of Harassmap launching their first mass media campaign, running simultaneously on TV, radio and online in attempts to explore “[if an advertising campaign] can change attitudes to harassment in Egypt”. “…Imagine a Zebra standing, there is a lion standing far away and preparing to go and attack it,” is the opening sentence of The Campaign unfolding the fear, danger and threat women encounter on the streets. Egyptian Streets spoke to director and filmmaker of The Campaign film, Jenny Montasir, to walk us through the journey of filming The Campaign. Montasir says she started working on the film in 2013 when she knew that Harassmap is planning a mass media campaign to reach a larger audience than they ever had before. “I knew about HarassMap and admired their efforts, and loved this ambitious idea.” “I was also so curious as to what the advertisement would say. Would the ad talk to the harasser, or encourage those who have experienced harassment to speak out? Would it ask…
