FIFA has declared its first African investor for the 2018 World Cup – the Egyptian government. As of Tuesday in Moscow, The Egypt – Experience & Invest campaign formally signed a contract with FIFA to claim title as the Official African Regional Support of the 2018 FIFA World Cup in Russia. The value of the sponsorship has not yet been revealed; however, the deal has been signed as an opportunity for Egypt to display the large spectrum of touristic and investment opportunities the country has to offer. “This is the first FIFA World Cup that the Pharaohs have qualified for since Italia [19]90, and Egypt — Experience & Invest is determined to use this opportunity to showcase in a modern way the rich and rewarding diversity of tourism experiences that our country offers,” Minister of Tourism Rania Al-Mashat said, reported a FIFA press release. It is also mentioned that, outside of China Russia, and Qatar, this is the first World Cup sponsorship for FIFA in the past five years. “Being an Official Regional Supporter of the 2018 FIFA World Cup in Russia gives us the outreach in Africa to highlight…
Egypt Promotes Tourism by Signing Sponsorship Deal with FIFA World Cup
June 14, 2018
