Walking into any Egyptian household – more specifically those of older Egyptian generations – one will surely find an aging bottle of Talat Khamsat (Three Fives) or Khamas Khamsat (Five Fives) perfume in a corner somewhere. These Egyptian eau de colognes can both be spotted and smelled from a distance, thanks to their very distinguishable vintage-like branding and their equally distinguishable – if not more so – smell that can immediately fill a room and seep through the nostrils. Nationalistic origins: the creation of a perfume The Three Fives (555) brand was founded in the mid-to-late-20th century and its famous line of perfumes is produced by the Chabrawishi Fragrance Factory which was established in 1924. Hamza El Chabrawishi was a well-known name back in his heyday, and his products were beloved nation-wide. His Three Fives line of products were so popular in fact, that even both King Farouk and President Abdel Nasser were fans. After Abdel Nasser’s reign, Chabrawishi’s factory eventually transformed from a once family-owned business to a state-owned business. The product’s popularity never died down however, and it somehow evolved into a national product that has been…
The Legend of the Three & Five Fives Eau De Colognes in Every Egyptian Household
January 20, 2020
