As the COVID-19 crisis is taking over the world, critical spotlight has been placed on how world leaders, and particularly women, engaged with their people. Several think pieces with the headline “Are Female Leaders Statistically Better At Handling The Coronavirus Crisis?” and “Female world leaders are handling coronavirus crisis ‘in a really impressive manner,” have been shared widely. Yet the idea isn’t really what all ‘female’ leaders have that male leaders don’t, but the fact that, despite being a minority, these women are redefining leadership in their own way along with inspiring other future women leaders. Their success, in this case, is significant to highlight. New Zealand’s Prime Minister Jacina Ardern, for instance, is bringing new traits such as empathy and connection to help us reconsider how we understand leadership, while Egypt’s Minister of International Cooperation Rania Al Mashat is providing lessons on communication through political branding. To manage the fast-changing pace of communication in the digital age, these women have been providing key lessons in ways to address their followers and share their efforts. “People are compassionate, and governments need to reflect that in their communications,” Dr Abdullah Al-Maghlouth,…
How These Women Leaders Are Redefining Communication During the COVID-19 Age
May 3, 2020
