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Women-Owned Local Brands Join Forces to Support Health Workers During COVID-19 Fight

May 5, 2020

More than 90 percent of all businesses in Egypt are small businesses, employing more than half of Egypt’s workforce. In a time where most small businesses are struggling to weather through the pandemic financially, cooperation, solidarity and positive community initiatives have emerged as the new normal to help navigate through the crisis. A group of more than 50 local brands in Egypt owned by women joined forces to start a new campaign ‘Hanfarahom’ (We will cheer them) to support doctors and other health workers in the medical field during these stressful times. The Spirit of Solidarity The campaign was first brought about by Heba Fares, founder of Naomi Hanem, who collaborated with social enterprise Entreprenelle through the Entreprenelle Hub community alongside 50 other brands– a platform which brings together all female entrepreneurs in Egypt and the region. “They are simple efforts by us as entrepreneurs to support frontline health workers in Egypt mentally, since we see very distressing and emotionally gripping images and stories on social media everyday,” Roaa Ahmed, chief operating officer at Entreprenelle, says. In parallel to this, the campaign also seeks to support small businesses and local…


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