Will fashion be ever good for the world? For the past decades, the fashion industry – particularly fast fashion – has been one of the most wasteful industries in the world. Globally, the industry produces 10% of the word’s carbon emissions, the second-largest consumer of our entire water supply, and on top of that, pollutes the oceans with microplastics. The COVID-19 crisis is pushing many experts to question the industry’s place in the world during such uncertain times. Months of lockdown have resulted in millions of clothes unsold, and with the recent slump in consumption, sustainable and digital options have become more than necessary for its survival. Online shopping and apps have increasingly become popular during this crisis, as it was revealed that “40% of consumers, who did not shop online previously, started using online channels during COVID-19 and 26% expect to shop less at physical stores following COVID-19.” In Egypt, a new generation of environmentally and socially conscious consumers are aiming to change that. As part of their graduation project, a group of Egyptian students have launched a new environmentally friendly application “VATRINA” to reduce fashion waste and raise…
