A leather trench coat transformed into a trendy two-piece set, a once-boring blue turtleneck brought to life with strategically-placed embroidery – these are just some of the inspiring creations featured in The Washed Out Label, a new fashion brand launched by Egyptian fashion designer Bassant Maximus. Starting off by practicing sewing on her mother’s sewing machine during her school years, 27-year-old Maximus decided to study fashion design in college and later launched her first brand specialized in designing wedding dresses and evening gowns. Earlier this year, she expanded her offerings to include upcycled thrifted items transformed into trendy, one-of-a-kind statement pieces through what she refers to as “the slowest fashion possible.” As part of Egyptian Streets’ Spotlight Sundays series, which features young and aspiring Egyptian artists, start-ups, filmmakers, and more, we spoke to Maximus about what inspired her to launch this brand and her goals moving forward. What encouraged you to launch The Washed Out Label? The Washed Out Label had been on my mind for almost four years before taking a first step. I have always liked recycling clothes and I started posting recycling videos online. People really liked…
Egyptian Fashion Designer Rescues Thrifted Items to Create Statement Pieces
September 19, 2021
