As the world sought refuge indoors with the arrival of the COVID-19 pandemic in 2020, the online shopping trend surged. Meanwhile, in Egypt, online bakeries and confectionery businesses began to gain popularity as individuals looking to distract themselves and not succumb to mass hysteria discovered their inner bakers and chefs. As restaurants shuttered, Egyptians were forced to look for alternatives. Many turned to the online sphere where myriad online bakeries and accounts offering home-made goods were popping up. Many of these online bakeries and confectionery businesses found success and continued their upward trajectory. While online business existed prior to the pandemic, the lockdown birthed a burgeoning market for these stores. As the world started opening up once more, many of these bakers and chefs found themselves continuing to sell their products online as well as to specialty coffee shops and other businesses around the city. These online businesses making innovative sweets that are fit for any occasion eventually made a name for themselves and found success that lasted past the pandemic. Here are five online baking and confectionery businesses, some founded before, others after the pandemic, to satisfy that sweet…
